Our key business spans multiple sectors, including HoReCa (Hotels, Restaurants, and Cafés), QSR (Quick Service Restaurants), Retail, and Boutique Stores displaying home-use coffee machines. As a one-stop beverage solution provider, we take pride in delivering premium products and services tailored to these industries. Our offerings include roasted and ground coffee, tea, juices, ready-to-drink beverages, sauces, syrups, coffee machines, smoothies, and frappé mixes.
Our dedication doesn’t stop there. We’re deeply invested in building strong relationships with you, continually learning and innovating to make our beverages an essential part of your lifestyle. This relentless pursuit of excellence has earned us a reputation as a trusted expert in brewing and a company that delivers on its promise of quality and innovation.
History
The Journey of Brewing Excellence
1962
a chance encounter changed everything for Mr. W. E. Huber, a Swiss national and commodities trader. During a conversation with an expatriate wife, she expressed frustration over the difficulty of finding a decent cup of coffee in Singapore.
1962
Inspired by this exchange, Mr. Huber took the leap and started a small business roasting 100% pure gourmet coffee. Using his expertise in commodity trading, he began sourcing green coffee beans, and with a small, battery-operated roaster, he ignited a lifelong passion to build Boncafé into the trusted brand it is today.
2011
Mr. Huber, affectionately known as “Mr. Boncafé,” served as the Founder and Group Chairman from 1962 until his passing in 2011.
2011
Mr. Huber, affectionately known as “Mr. Boncafé,” served as the Founder and Group Chairman from 1962 until his passing in 2011.
NOW
What started as a humble venture has since grown into a global presence. Today, Boncafé products and services are distributed across 15 markets worldwide, with associate offices in Southeast and East Asia, the United Arab Emirates, and distributors across Asia, the Indian Subcontinent & Indian Ocean, Europe, Africa, and South America.
FUTURE
Although Mr. Huber is no longer with us, his legacy of passion, quality, and exceptional service continues to fuel our mission. As we enter the next phase of our journey, we are committed to carrying his vision forward, driving Boncafé’s success for the next fifty years—and beyond.
Core Values
Passion for
People
Service
Knowledge
Business
We respect one another and foster a harmonious Boncafé environment.
We deliver uncompromising integrity, quality, and exceptional service—always with a smile.
We remain committed to learning, staying relevant, and leading the way.
We strive to provide the best in everything we do, the Boncafé way.