The definition of a good cup of coffee is subjective and largely based on personal preference. There are many ways to brew a satisfying cup, but to ensure satisfaction, we recommend a few basic points to note:
Use fresh coffee beans
Use only freshly roasted coffee beans that have been properly stored away from heat, air, sunlight and moisture.
Grind just before brewing
Investing in a coffee grinder will ensure the best possible flavour from your coffee. If beans are left ground in open air, they will go rancid within 20 minutes.